Marketing in the Republic (part 3)

This episode returns to the functionalist approach to the role of marketing. It assumes that the firm is an organism whose main goal is to survive by taking advantage of the opportunities and by avoiding the threats that are present in the environment, including responding to competitor actions. The organization is purposive. In order to survive, decision makers seek to attend rationally to environmental problems and opportunities. The problem-solving process involves analyzing the current situation, developing goals and strategies to achieve those goals, and, finally, providing feedback to gauge whether goals have been successfully achieved. The organizational problem solving process is analogous to the individual problem-solving process. For example, any individual who wishes to solve any problem must consider where they are, where they want to be and how to get there.