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MAP 201: Expanding your Policy

  • Broadcast in Technology
Market Track

Market Track


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If your organization has ever considered expanding or refining your existing price policy you may be wondering what’s next. In our previous MAP segment, MAP 101 your Channel IQ host Anthony was joined by Freeborn Peters, LLC attorney Gene Zelek, an expert in the field of pricing policy and told you how to get started. Now it’s time for a deeper education. In this segment you’ll learn about building your policy even more as we touch on:

  • Resale Price Programs
  • Minimum Advertised Price Policy
  • The difference between a policy and a program
  • Combatting retail price erosion
  • The “rule of reason”
  • The Canadian Perspective
  • The European Perspective
  • Much more

Join us for this informative half-hour discussion and then wrap up your education with our next segment MAP 301, available on February 6, 2014. If you have questions please feel free to contact the experts at Channel IQ and we’ll be glad to help you find the solutions.

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