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11 a.m. CST Now on New Media Matters, you can get to know the people behind the Twitter handles and Facebook profiles of your favorite casinos. First up, we have Elissa Plastino, the brand manager at Isle of Capri Casinos. Manning multiple social media platforms for a company that consists of 15 casinos in six states, Plastino will speak to the importance of interaction from an operator’s perspective. You also may know her online as the frequent tweeter @eplastino.
We’ll also spend some time with Ryan Chartrand, the social media strategist at Pechanga Resort & Casino in California. With a background in online marketing, social gaming, multimedia advertising, and print and broadcast writing, Chartrand will talk about what Pechanga does to stand out on social media, by getting friends and followers to pitch in. As a panelist at the G2E Social Media Boot Camp this year, he will also touch on the benefits and insights from that event.