The Analytical Experience of Reconciling Positive and Negative Supplier Reviews

Today Buyers Meeting Point welcomes back two of our regular guests: Dr. Jim Narus and Dr. Michelle Steward from Wake Forest University. 

Dr. Jim Narus serves as a Research Fellow at the Institute for the Study of Business Markets at Pennsylvania State University and Dr. Michelle Steward is an Associate Professor at the School of Business at Wake Forest University. This is the third time they have joined us here on BMP radio to discuss the findings of their research into how the customer journey has changed because of the use of digital tools – and what that means for B2B procurement.

Today, they are back to provide us with an update on their work, including:

• The implications of the fact that procurement is the slowest growing management practice area, and trends that show it will be 50% Millennial in 5 years
• The analytical experience procurement professionals are faced with when they have to reconcile positive and negative reviews of the same supplier from different sources
• The critical learning process prompted by incorporating sometimes conflicting information from multiple sources

Please also listen to their previous podcasts: Incorporating online supplier reviews and evaluations in procurement and The Influence of the Digital Environment on Decision-making in Procurement.