How to Combat Affiliate Fraud

Advertising fraud is a concern regardless of industry. Bots and fake traffic result in payouts but no sales.

Juniper Research found that $68 billion of digital advertising spend will be lost globally to fraud this year, up from $59 billion last year. This can be devastating for brands that rely heavily on the pay-per-click (PPC) model to drive traffic.

More recently, affiliate marketing has come under scrutiny for potential fraud. One study predicted the amount lost to affiliate fraud this year at $3.4 billion. And while that seems to paint a grim picture of affiliate marketing, it doesn’t tell the whole story.

Even though fraud is possible, a well-run affiliate program is far less likely to lose money due to fraud, thanks to checks and balances that detect anomalies.

Kelly Ground's 15+ years of affiliate marketing experience gives her a unique perspective on how to provide strategic guidance and support to AP's global affiliate program management teams. 

Tune in and listen to Kelly's answers to questions such as:

• Can you discuss the evolution of affiliate marketing?
• What is affiliate fraud?
• What are the multiple tools and processes you can put in place to ensure that traffic is qualified?
• Affiliate marketing is growing, and with growth comes more learnings and changes. Therefore, how do you ensure your strategies and techniques are monitored with checks and balances?
• And much, much more!