Ep 104: Brit McGinnis on Creating Engaged Fans

Join Angela Lauria of The Author Incubator as she interviews author and entrepreneur Brit McGinnis about the publishing of her dark romance book, Gin and Brimstone, an urban fantasy for fans of girls in black dresses.

Brit has employed unique ways to market her book and build a platform and readership. One of these is through the Patreon project, a crowdfunding campaign that allows her to get patrons who can pledge to donate money for her book projects while in return, they get free copies of her book. She has created a fan club through this and she finds ways to match the enthusiasm of her fans by giving them free bonus rewards every month. For her it is important to treat her readers well and treat them like her friends.

Read more and get the transcript here: Brit McGinnis on the Author Incubator.