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BizTalkRadio 1st July 2010

  • Broadcast in Business



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News Views and Interviews for small business owners. What lets down most businesses? Probably sales and marketing because everyone can do this!! But no they can't. I think there aren't born salesmen. The gift of the gab might make a brilliant orator but not a salesman. Don't miss this interview. I'll be speaking with Philip Gerber who wrote 'Managing Salespeople: The Business Owner's Guide' on the Show next Thursday. We are talking on Monday. Read some of book?? As a small business owner, you understand how critical Sales is to your business' survival and success. You also realize that the salesperson is the most important employee you will ever hire. So how do you go about selecting the right person? What kind of training should you provide to ensure that your salesperson transmits your energy and speaks with your voice? How will you motivate this most crucial employee? In easy, effective language, 'Managing Salespeople' provides you with the toolkit you need to create, manage and grow your sales team. The author walks you through personally-tested techniques on how to hire and train, and manage and motivate, your salespeople. He also teaches you to effectively harness the power of telemarketing. We also have Susan Port of Baby No Bumps who you'll find at http://www.babynobumps.ltd.uk. New starts are all people under 25 years!! Let's hea your sory.

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