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Hajj Flemings, former collegiate athlete turned adjunct lecturer, is the founder of Brand Camp University the premier personal branding conference. He is the author of 'The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management', selected as one of Fast Company Magazine 2008 Readers Choice Business Books of the year. Hajj has been featured on ESPN.com, BusinessWeek.com, BlackEnterprise.com, various blogs and travels nationally speaking as a branding expert enabling personal and business brands to remain relevant. His branded clients include NFL athletes, Ford Motor Company, Skechers Footwear, U.S. Department of Defense (Telecom Division) and numerous colleges and universities.