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Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.
The beauty really is in the eye of the beholder when it comes to pop-ups and some view them positively while others find them to me a little annoying. Personally, I do not mind them as long as the information provided adds value. I also prefer to see them on exit – after I have viewed the information that I came to the site to see in the first place.
As with everything I teach, strive first to add value to the end user in this case the visitor to your site. Make an offer that in compelling, such as a unique digital product, subscription to a valuable newsletter, or a personal consultation. If you are trying to promote a specific product or business opportunity, offer something of value free that is relevant to the opportunity that you will eventually be presenting.
Remember that the primary objective of the pop-up should be listing building, not necessarily selling. Your readers will appreciate the value you give, you will then have an opportunity to develop a relationship with your subscriber and convert from prospect to customer or associate.