Business of Style - Understanding Line & Design presentation at AICI Global

Listen as Clare Maxfield AICI CIP interviews Joanne Rae AICI CIP on her upcoming AICI Global conference presentation - Business of Style - Understanding Line & Design, this August 27th 2015 in Washington DC.

Polls show that 42% never find clothes to fit; the reason, there is no standardization in women’s sizes! Ready-to-wear garments have become virtually the norm and labels mean more than fit. Bottom line; regardless of our body type, fit is always of supreme importance. Our clothing can make us appear slimmer, larger, or taller. We can use the correct fit of a garment to emphasize or de-emphasize a particular area. In this session you’ll learn the skill of identifying ‘Design Lines’ and ‘Proportions’ within ready-made garments. We will introduce to you to the same skills used by designer tailors on how the use of horizontal, vertical, symmetrical & asymmetrical lines, scale and proper measurements will impact the way you shop in the future and dress your clients with spectacular results.

For more details go to www.aici.org