Do accolades reign over character?

Talking about Dwight Howard and the dislike and disdain that fans of basketball have for him. He has been criticized for being to jovial and not takinh the game serious. On the other hand, Kobe Bryant has been on of the worst people in terms of people relations we can think of in present years. But he is celebrated beause he is a "winner" Is there a problem with society when he favor accolades of good nature?