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A strategic approach to online marketing and branding.

On-Demand Episodes

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Apartment Marketing Gone Digital: Episode 82 While some marketers are growing weary of social media and content marketing, others seem to be as bullish as ever about online publishing and content curation. But who's right,... more
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Apartment Marketing Gone Digital: Episode 81 Google is moving at an incredible pace of late, introducing Google+ pages for businesses, revamping local search results, adding new features to AdWords & Analytics and much more. But how... more
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Apartment Marketing Gone Digital: Episode 80 Last week's show started the conversation about social media marketing metrics that matter, and we pick up the discussion for this week's episode. What metrics should you track to ensure... more
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Apartment Marketing Gone Digital: Episode 79 Your property is active on Facebook, you're tweeting with the locals, you're sharing photos on Instagram and videos on YouTube ... but how do you know if your social media program is... more
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Apartment Marketing Gone Digital: Episode 78 Smartphones, tablets, Flip cams, Wi-Fi ... what role does the technology we use at the property play in the leasing process? In this week's episode, the group looks at the technology you need at... more
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Apartment Marketing Gone Digital: Episode 77 In the middle of your budgets for 2012? Yeah, we know the feeling. This week, the group goes through the tools and services (both online and offline) that need to be part of your mix in... more
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Apartment Marketing Gone Digital: Episode 76 Live from the Optimization Summit in Glendale, this week's show looks at the latest conversations happening around new media, social media strategies, content marketing, web analytics... more
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Apartment Marketing Gone Digital: Episode 75 There are all kinds of articles and blogs out there that talk about the theory behind social media strategy, but often it helps to hear from the front lines. For this week's show, we're joined by Lona... more
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Apartment Marketing Gone Digital: Episode 74 There's no shortage of help with tactics, tips and tools online, but how do you develop the brand message that gets people talking in the first place? On this week's show, the group discusses ways... more
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Apartment Marketing Gone Digital: Episode 73 With digital trends and tools evovling as fast as they are, how do you know that your partners are keeping you where you need to be? On this week's show, the group discusses some of the... more
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