Do you have a marketing plan?

Join 2 Guys On Business Chris Livingston and Tony Iaguessa along with guest Randy Speck. Randy says everyone has a marketing plan, or at least, believes they do. It’s the high glossy brochures showing engaged employees working with satisfied customers. Smiles are broad and agreements are fulfilled. It’s the perfect environment, consisting of perfect employees dealing with perfect customers. But is it really that way? Does the picture of the service you provide link to the behavior that actually exists? It’s possible that if you placed one of those impressive brochures in front of a customer and asked them to rate their personal experience compared to the picture, that the customer would provide some valuable feedback. Because the reality is, happy customers equal happy repeat customers.