Jeffrey Phillips is one of the 34 expert contributors who created the excellent book: A Guide to Open Innovation and Crowd-Sourcing: Advice from Leading Experts.
Jeffrey is VP - Marketing and a lead consultant for OVO Innovation. Jeffrey has led innovation projects for Fortune 5000 firms, academic institutions and not-for-profits based on OVO Innovation's Innovate on Purpose methodology. The Innovate on Purpose methodology encourages organizations to consider innovation as a sustainable, repeatable business process, rather than a discrete project.
Jeffrey contributed a chapter on Open Innovation Typology.
We will talk about his chapter, why the different types of open innovation matter, corporate examples of open innovation and their results as well as the process for creating this great book. We also want to find out more about OVO Innovation's Innovate on Purpose methodology and what type of open innovation it illustrates.