Chuck Martin is the CEO of The Mobile Future Institute and Director of the Center of Media Research at MediaPost Communications Inc. Through his research and public speaking, Martin has been a digital pioneer in the interactive marketplace for more than a decade.
The Mobile Future Institute is a U.S.-based think tank focusing on business strategies and marketing tactics for a world gone mobile.
The Institute and Martin are on the forefront of exploring mobile research, focusing on how marketers can most effectively reach users in this digital landscape.
Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
Martin is a New York Times business bestselling author of The Digital Estate. He has also penned seven other books, including Net Future. He has appeared on CNN, CNBC, Fox and ABC-TV News Now.
Chuck has authored The Third Screen: Marketing to Your Customers in A World Gone Mobile.
The first screen, television, revolutionized the way marketers reached consumers so that a company could reach millions with well-crafted and tested messages they totally controlled. The second screen, the personal computer, allowed companies to interactively communicate with and sell to their customers....The third screen, the mobile device, is a game changer.
We're going to talk about this game-changing device and how companies need to understand how the game of marketing is being changed by this device.