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Dan Hill, Author of About Face: The Secrets of Emotionally Effective Advertising

  • Broadcast in Business
Zane Safrit

Zane Safrit


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"From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focusing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer." ( We're going to talk about all that and maybe my emotionally reactive response to advertising: I avert my eyes. How do you react to advertising? The author, Dan Hill, is recognized authority on the role of emotions in consumer and employee behavior, and an expert in facial coding. He is the founder and president of Sensory Logic - a scientific, research-based consultant that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers.