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Matthew May, author of The Shibumi Strategy: A Powerful Way to Create Meaningful Change

  • Broadcast in Business
Zane Safrit

Zane Safrit


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Matthew E. May ( is an internationally recognized expert on change, innovation and design strategy. He is a columnist for the American Express Small Business OPEN Forum Idea Hub where he writes in the popular “The World” section. He is the author of In Pursuit of Elegance: Why the Best Ideas Have Something Missing (2009), which was a 2009 Inc. magazine bestseller, and was named to the BusinessWeek 2009 Best Business Books list in the Design/Innovation category, 800CEORead’s “Best Business Books 2009 (Creativity/Innovation)”, and Richard Pachter’s “Best Business Books of 2009” lists. His preceding book, The Elegant Solution: Toyota’s Formula for Mastering Innovation (2006), won the Shingo Research Prize for Excellence and was selected as one of 800CEORead’s “Best Business Books of 2006.” A popular speaker and adviser, Matt lectures each year to corporations, governments, and universities around the world, as well as coaches creative teams and senior leaders in companies of all sizes. He spent nearly a decade as a close adviser to Toyota and is a master kaizen coach. His articles have appeared in national publications such as USAToday, Design Mind, and MIT/Sloan Management Review. Matt was a guest on this show in the past. Actually it is more accurate to say Matt was a great guest on this show. We talked extensively about his book: In Pursuit of Elegance. (A great book!)