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Erika Andersen, author of Being Strategic and founder of Proteus International Consulting

  • Broadcast in Entrepreneur
Zane Safrit

Zane Safrit


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Erika Andersen is founder of Proteus International (www.proteus-international.com) and author of Being Strategic, one of the three books I keep handy. Why? She offers powerful, clear, actionable steps to insure I am Being Strategic for all my projects. Erika uses metaphor and models to help people learn about themselves and their organizations, and then to decide how to move toward the future they envision. While she encourages clients to think deeply and to examine their assumptions and patterns of behavior, she also offers practical methods and skills for individuals, teams, and companies to achieve their hoped-for-future. A growing audience is finding and enjoying the solutions Erika offers in her book and her consulting practice. She recently worked with Detroit Public Television and a live studio audience, teaching them the Being Strategic process and skills, and helping them start to apply it to a real challenge in their lives. Imagine being a restaurant owner in NY City, You have 30-40,000 competitors. How do you create a strategy that can allow you to survive, much less thrive. Well, Erika worked with Danny Meyer CEO of the award-winning and ever successful Union Square Hospitality Group to help create his...award-winning and constantly successful series of restaurants in NY City that comprise the Union Square Hospitality Group. Erika has served as consultant and advisor to the CEOs and top executives of a number of corporations, including MTV Networks, Hewitt Associates, Turner Broadcasting, MillerCoors, NBC Universal, Union Square Hospitality Group, CBS, Madison Square Garden, and Comcast Corporation. Come on by. This is 3rd time Erika has agreed to share her time with us. Each time I walk away with a better understanding of why so many top CEOs and executives of major corporations turn to her for advice. I’m sure we’ll make major leaps in understanding why Being Strategic is the key to our success.