Jackie Huba - Co-Founder of The SWOM, The Society for Word-of-Mouth

Jackie Huba, Co-Founder of The SWOM, The Society for Word-of-Mouth (Theswom.ning.com) and co-author of Creating Customer Evangelists: How loyal customers become a volunteer sales force joins us to talk about the most powerful form of marketing: word-of-mouth from customer evangelists.