Selling Customer Solutions - The Caretaker Approach

Our Guest this month is Ben Bennett, President of The Bennett Group. Based in Chicago, The Bennett Group was founded in 1997.

When customers discuss their most rewarding buying experiences, they describe salespeople who facilitate and nurture them throughout the buying experience.  In short, these salespeople “take care” of their customers.

This collaboration between the customer and the salesperson enables the customer(buyer) to make the right buying decision to meet their business goals.

Selling Customer Solutions – The Caretaker Approach is a one-day sales training seminar that teaches salespeople both the process and skills needed to consistently create the best buying experiences and the right buying decisions for their customers.

The Major Components of the Process:

• Sales Preparation
• Sales Execution
• Sales Management
• Sales Process Implementation
• Sales Process Improvement

Benjamin H. Bennett, President of The Bennett Group, has over twenty-five years of experience in consultative sales, sales management and management and skills development facilitation. Mr. Bennett has provided services primarily in the health care, retail, telecommunications and financial services industries for companies including Walgreens, AT&T, Rockwell International and the University of Wisconsin at Madison.

Ben Bennett has trained several thousand sales people for the American Management Association (AMA) and the University of Wisconsin at Madison.

Ben Bennett has also developed and facilitates a 1 day sales training program titled “Selling Customer Solutions – The Caretaker Approach”.  The program teaches a sales process that includes the following: Sales Preparation, Sales Execution, Sales Management, Sales Implementation and, Sales Improvement.