For social media business success, focus on culture before technology

Our Guest this month is Des Walsh who joins us from Brisbane, Australia. 

Des Walsh is a business coach, social media specialist and LinkedIn expert. He is a Certified Social Media Strategist from the Society3 Academy based in California. Des has been a blogger since 2003 and writes for the leading social business sites, Social Media Today, My Venture Pad and Customer Think. He has given presentations on blogging, LinkedIn and social media strategy in Australia, the USA and China. Des is passionate about helping small business owners cut through the social media hype and buzzwords and become confident, effective users of social media in its various forms. 

Listeners will learn: 

1. Why for a strategic approach to social media, focusing on technology first is a mistake and why you need to focus first on culture. 
2. How to tell if your business culture is positive about social media or negative, or actively resistant. 
3. How negativity about or resistance (active or passive) to cooperating in a social media strategy may show you more fundamental issues for your firm (hint: it might not be about social media at all) 
4. Why leaving your social media engagement to an outside agency is at best a short term solution and in reality just puts your business further behind the game. 
5. Practical steps to tackle any cultural dissonance about social media. 

 Des is passionate about helping small business owners cut through the social media hype and buzzwords and become confident, effective users of social media in its various forms.  http://www.deswalsh.com