Our guest this month is Jim Palmer. Jim is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. Jim is the founder of Custom Newsletters, Incorporated, which is parent company of 7 newsletters.
The foreword of his new book "Stop Waiting For It to Get Easier" is written by Kevin Harrington, former investor “Shark” from ABC’s hit show, Shark Tank.
Successful businesses are created every day, no matter what the economy or other outside market conditions may be. The truth is there is never a ‘perfect’ time to start a business, so why not start now? Entrepreneurs, who move swiftly and boldly from idea into action, delivering value to the marketplace, will ultimately succeed.
When times are tough, entrepreneurs have two choices. They can ‘hunker down’ and operate their business much more conservatively – essentially pulling in their horns and, in some cases, sticking their heads in the sand until things return to normal or somehow in their eyes get better. I do not believe this is a good growth strategy. When you pull in your horns and cut staff, marketing, inventory, available hours, etc., this more often than not becomes a self-fulfilling prophecy and business does, in fact, begin to decline.
The second choice is to recognize that no matter what the global or national economic environment is doing, entrepreneurs who provide massive value, delivered to their customers, clients, and patients with what Jim calls ‘World Class Service’ – and market their businesses with ‘Smart Marketing and Business Building IdeasTM’ – can experience significant growth in their businesses.