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Kristin Kurth - The Difference Between Upstream and Downstream Marketing

  • Broadcast in Business
Denise Griffitts

Denise Griffitts


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How Upstream Marketing Can Help Drive Sustainable Growth 

Kristin Kurth has an accomplished career in both upstream and downstream marketing. Her perspective comes from working across a wide range of industries, including consumer and luxury goods, financial services, automotive, healthcare/biotech, publishing, real estate, hospitality, technology, and for an array of non-profits.

Kristin co-founded EquiBrand Consulting, helping clients from startups to Fortune 100 companies strategize, plan and launch integrated brand-building initiatives. She has developed an extensive ecosystem of marketing and brand-building partners who contribute to EquiBrand engagements as needed. Kristin began her career in advertising as a media planner on the Procter & Gamble business. She then worked in account management at BBDO and Ogilvy Chicago on packaged goods businesses, spending the majority of her early career at Ogilvy, where she was a Senior Partner and Worldwide Management Supervisor in charge of the Wilson Sporting Goods business globally.

Kristin joins Your Partner In Success™  Radio to share: 

  •  The difference between upstream and downstream marketing
  • Insight, Identity, and Innovation principles... what are these?
  • Why are brands like Apple, Google, Disney, Amazon, Starbucks, Southwest Air, Nike so successful?

Find Kristin on the web: Website | LinkedIn | Facebook | Amazon | Download Chapter 1 of Upstream Marketing here.