Meet Jessica Honegger, author of the Amazon best-selling book, Imperfect Courage, host of the podcast Going Scared, and mom of three.
In 2010, Jessica and her husband Joe needed a way to raise funds to adopt their son, Jack, from Rwanda. While on a trip to Uganda, the Honeggers met Jalia and Daniel Matovu, who created beautiful handmade goods, but lacked a stable marketplace to ensure their livelihood. Honegger saw a solution to both of their problems: by selling the Matovus’ jewelry back in the US, she could raise funds to adopt her son, while simultaneously generating revenue for Jalia and Daniel. The overwhelming reaction to the Matovus’ story and products propelled Honegger to turn her at-home fundraiser into an actual company, and Noonday Collection was born.
Jessica’s innate desire to create meaningful opportunities for others, paired with an unwavering passion for social entrepreneurism, has earned her notable accolades, including 2015 Person of the Year by Austin lifestyle magazine, TRIBEZA. In 2017, she received the Ernst & Young Entrepreneur of the Year award, which recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their business and communities. Jessica’s aspirational story has also been featured by top-tier national business and lifestyle publications, such as Inc., TODAY Parents, and Forbes.
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