Denise Griffitts interviews digital marketing strategist Susan Baroncini Moe.
Award-winning digital marketing strategist Susan Baroncini-Moe is the author of the bestselling book, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style.
She is an executive coach and a marketing consultant with over a decade and half of experience working in the trenches of digital marketing.
Susan and her businesses have been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, the Indianapolis Star, the Chicago Tribune, and American Express Open Forum. She has appeared on ABC, and in 2012, she broke the Guinness World Records® title for the longest uninterrupted live video webcast.
Visit Business in Blue Jeans here.
Please join us in the chat room as we broadcast live and you will also be able to listen to the episode on demand after the broadcast is finished, as well as find us in iTunes.
Susan is going to discuss:
How to get publicity (easiest ways, choosing a query, positioning, fitting into a story)
How to handle the media when you do get a story (do's and don'ts)
How to create a blog post that includes sources (one great way to build traffic and why that's the case)