Denise Griffitts Interviews global business adviser and the foremost authority on generational issues and workforce culture strategies Brad Szollose.
Has anyone noticed that there is a generational divide these days? Today we have 4 very defined Generations working side-by-side. Generation Y are also called Millennials or Digital Natives and working with Baby Boomers and Traditionalists. Ever wonder why this is an issue all of a sudden?
My guest today is going to help us understand WHY there is such divide and how that impacts your business…both in managing this next generation and in reaching them as a customer.
Author of the award-winning, international bestseller Liquid Leadership: From Woodstock to Wikipedia, Brad is a former C-level executive of a publicly traded company that he cofounded that went from entrepreneurial start-up to IPO in three years; the first Dot Com Agency to go public on NASDAQ. His company K2 Design, experienced 425% hyper-growth, due in part to a unique management style that won his company the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.
But most importantly, Brad is a Millennial Expert and he successfully took his Dot Com company public back in the 90's AND did it by working whit his generation X and Y Employees. Today he is going to share that story with us as well as tips and advice on how to bridge the gap between generations.
These days, Brad helps smart companies like Dell and MasterCard, understand just how much technology has transformed a new generation, and how that impacts corporate culture, management interaction, expectations, productivity and sales in The Information Age.
Please join us in the chat room to ask questions as the interview goes live.