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Denise Griffitts Interviews Content Marketing Strategist James Artre

  • Broadcast in Business
Denise Griffitts

Denise Griffitts


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Content Marketing Strategist and CEO at Artre International, James Artre, is a direct-marketing veteran with over 30 years experience to his credit. James started his career in marketing as supervisor of a direct-mail printing company, overseeing the day-to-day activities of marketing materials as they worked their way through the creation process and then on to the consumer. Little did James realize at the time, that the numerous hours spent proofreading content were actually preparing him for his future career as copywriter, content strategist and consultant.

James is perhaps one of the best-kept secrets in marketing, choosing to work behind the scenes as opposed to today’s "gurus" who prefer the limelight.  As James states, "I've never been much interested in becoming a star personally, I'd much rather help others learn how to shine a little brighter, instead." James attributes this attitude of helping others shine brighter to a quote he read by the late great motivational speaker and author, Zig Ziglar, who said, "You can have everything in life you want, if you just help enough other people get what they want." It is upon this principle that we base today’s show; titled: 

Give and It Shall Be Given Unto You: A Success Paradigm

We will discuss the following points:

  1. The Importance of Having a Success Paradigm
  2. The Give & Receive Principle
  3. Mindset vs. Technique

Be sure to join us in the chat room to ask quesitons of either of us.