This week I welcome back to Your Partner In Success Radio Author and Speaker Bob Burg. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek. It’s been translated into 21 languages. It is his fourth book to sell over 200,000 copies.
Shifting your focus from “getting to giving” is not only a nice way to live life…but a very financially profitable way, as well.
When Bob Burg, coauthor (with John David Mann) of the international bestseller, The Go-Giver, speaks about “giving,” he’s talking in terms of “constantly and consistently adding value to the lives of others.” When you can take your focus off yourself and shift it onto how you can be an asset of value to other people, you’ll plant seeds of goodwill — of great will — that will come back to you many, many times over. And, not because of some magical, mystical type of thinking, but because it makes absolutely practical sense.”