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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Every year, many of the top tech companies launch their new products and upgrades at their own conferences around the world. However, there is nothing like the CES tech conference and showcase that takes place every year in Los... more

It's a new year. Is this going to be your best year yet or just another so-so year, or worse, a bad year? Are you going to make this year the year your company breaks through to the next level or are you going to just let things happen like... more

Annually, we do a year in review of our articles. We do this for several reasons. First, we want to make sure we are publishing content that people are hungry for. A lot of people say content is king, but the real fact is that only high-quality... more

I have been writing prediction articles for several years now and what is surprising is how fast things are evolving. My earlier articles would prognosticate about things two to three years out, and most would come to pass as predicted.... more

Every year since the invention of malware, cyber-attacks have escalated. This is especially true during the holiday season. Every October, the U.S. government commemorates National Cyber Security Awareness Month, guided by the U.S.... more

Health Trackers and Smart Watches are everywhere. You can walk into a room without noticing these items inhabiting the arms of thousands of people across the fruited plain. It has been about five years since these items were introduced... more

For more than a century, Americans have been engaged in what has now become a time-honored tradition where holiday shopping starts right after Thanksgiving. Today that event is called Black Friday. If you're a retailer, my question for you is... more

It's almost the 200th anniversary of the classic horror story Frankenstein, by Mary Shelley. So, what's this got to do with marketing? Lately, there have been a slew of news stories about how advertising and newsfeeds have gone awry doing... more

If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don't normally hear people say, ?yeah, it's easy to do, and I use these free tools.? Well, what if I... more

For more than a decade, hackers and cybercriminals have been increasingly wreaking havoc on business, government and the general public. Cybercrime has increased by a 100-fold in the last decade. Now it's time to counterattack! But... more