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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

There is a famous line in Shakespeare's play Henry the VI, that says ?Kill all the Lawyers?. This is what half the business owners say when I tell them that businesses are being sued for ADA website compliance issues. The other half... more

Cyberbullying – It's one of the scourges of the Internet. Although the Internet has brought us endless abilities to communicate with each other, made research extremely easy and made it possible to engage in worldwide commerce... more

The Dark Web! It's a term you hear people bantering about quite a bit today. Are hackers buying and selling your info on the Dark Web! Are cybercriminals using the Dark Web as a means of attacking our government, our businesses, and... more

EULAs – What are they? Who reads them? What do they do and how do they affect us? Whether you know what a EULA is or not, they have a direct impact on your digital life. They affect the security of your private data and they... more

In January of 2018, I received a robocall telling me that the IRS was suing me for fraud and that I must call the phone number provided right away. I deleted the voicemail and blocked the number so that I would not receive another annoying... more

?The Times They Are A-Changin? – so wrote Bob Dylan several decades ago, but I don't think he had in mind the Changes that are constantly occurring in Social Media. I woke up on the 23rd of March and found that Hootsuite (the tool... more

Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost-effective than snail mail marketing. Email Marketing has evolved considerably since... more

One of the most often heard clichés today is content is king. Like all clichés, it has hidden truths in it. The truth is, only high quality (well written, authoritative, relevant, useful and timely) content is king! So, the real... more

In today's business world, entrepreneurs, business owners, sales reps, executives, managers and more have to make regular presentations to communicate the benefits of their services, projects, plans or products. There are... more