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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Today, the number of websites on the internet seems innumerable. Yet, how many are actually effective at producing business. The World Wide Web is the most dynamic business environment on the planet. It can be said that it evolves... more

Have you noticed the huge increase in updates lately? Over the last three years, we have seen a tremendous increase in the number of monthly (sometimes weekly) updates digital devices receive (i.e., computer, tablets and smartphones... more

How valuable is your Personal Data? It's extremely valuable, at least according to the data aggregation company Exactis. They collect and sell consumer and business data to marketers and resellers all over the world. They have collected... more

Back in 2012, I wrote my annual Hector the Connector Prediction article where I stated that making your website mobile friendly was critical to your long-term internet marketing success. Back then few websites were mobile friendly. HTML... more

No matter how successful your business is, you know it's not reaching its full potential unless you take it online. This may be a bit complicated, but it's well worth it! Most of your audience is online, and so are your competitors. Therefore,... more

I love the song dirty laundry by Don Henley which portrays the news industry as a system that lives off the glory and misfortunes of celebrities and the rich and famous. However, this article is not about the dirty laundry of the rich and... more

For years you have heard consultants say that you must make your video content go viral. Yet few of them ever tell you how to actually achieve this feat of marketing magic. Is it the title that gets people excited enough to share your... more

On May 25th headline everywhere were touting the announcement of the new EU GDPR law was going into effect. Even if you did see the headlines on the news, you would have been inundated by the many emails from a wide assortment of... more

If you are like me, you want to be the best at what you do. However, being the best requires that you are strong, fit, healthy and are in a good state of mind. Only then can you be your best. New technology, revised methodologies, and new... more

You're an internet entrepreneur, all excited with your new business, idea or product and you're told by many that you can get on page one of Google using AdWords (Google PPC platform also known as pay per click). You are certain... more