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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Email is one of the oldest marketing venues on the internet today. Because of the worldwide spam problem, many businesses don't engage in email marketing. This is a terrible shame. Email marketing is one of the most cost-effective... more

Video marketing is hotter than ever right now, but there are some hidden monkey wrenches out there you have to watch out for. We have been spreading the word about video marketing since 2011 (when most were not listening). Today,... more

Most honest content marketing companies will tell you that a comprehensive SEO content marketing campaign will require a substantial investment to make it successful. If this is the case – does that mean that companies with... more

I have been writing about cybercrime for over seven years now, but this year I have seen a marked increase in targeted email phishing attacks based on my Baby-Boomer profile. Obviously, the boomers are coming of age, but I also... more

Six years ago, my business partner wrote an excellent article about how back in 2012, most SEO experts claimed, (what seemed to the average businessman) supernatural knowledge of what worked in search engine optimization. They... more

Google AdWords is one of the most used and successful internet marketing tools available today. For many, it can be instant online gratification that can generate exposure, produce leads, and sales. For others, it can become a black hole that... more

What makes a great blog? For that matter, what makes a great blogger? How can a blogger insure their blogging success? As a blogger, I received my training from several successful, experienced authors and writers, (including Dr. Ivan... more

For some, social media has been a godsend. It has been the great equalizer for the masses, allowing the everyday person to stand up against companies that provide poor products or services. For small businesses that are... more

One of the most interesting things about social media is that it's diverse in application but homogeneous at the same time. What I mean by this is that every social platform has its own rules, limitations, culture, social etiquette and ardent... more

Social media platforms have been around since before the invention of the internet. However, modern social media sprang up starting with Blogger and LinkedIn in 2003, followed by Facebook in 2004, My Space in 2005, and Twitter... more