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WorkingTheWebToWin

Working the Web to Win

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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

There is no doubt that Google is the biggest advertising player on the World Wide Web today. You can advertise on Google Ads (formally AdWords), Google's Banner Network, and YouTube just to name a few of its advertising properties.... more

A businesses reputation is more important today than ever before. the same is true for products or an individual. If your reputation is weak or little is known about you, your business or product, people assume you are not as good as... more

Digital publishing has come a long way in the past 20-years. Today there are more ways to publish and way more ways to promote books online. The secret is learning how to create a buzz about your book without goiong broke in the... more

We have written about drones and autonomous vehicles on several occasions. When we came across this article from one of our clients, we knew we had to reprint it and then talk about it on outr show. We felt in tied right in with our... more

A few weeks ago. I wrote a blog that explained a number of ways to fortify your home and office against thieves. Like it or not, there are people out there who will be glad to relinquish you of your cash and other valuables. Whether... more

I often hear the term SEO in conversations. This happens when consulting with clients or just talking with friends or associates. Yet, few of the people I speak with have a handle on what SEO means to the average business owner. Sure,... more

AI - Artificial Intelligence, the world is a buzz with the term. Tons of commercial tout it as the savior of mankind. Many of the latest movies are featuring it, and of course the main players are all say that their AI is the best for your need. But... more

Do you feel the ground beneath your social media feet quaking? That freight train sound you hear in the media background is the tornadic winds of change sweeping in from Google, Facebook, Instagram,Twitter and LinkedIn. The social... more

For those of you who know me ,you'll recall that I was involved in I.T. and also a network systems engineer. All told I spent 30 years making sure that the computer systems under my care were running at peak performance. Today, computers... more

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