I often hear the term SEO in conversations. This happens when consulting with clients or just talking with friends or associates. Yet, few of the people I speak with have a handle on what SEO means to the average business owner. Sure, if you ask them what SEO means most will retort "Search Engine Optimization". However, if you take the question just one step further, you find that the person you're talking to gets stymied, and often resorts to a reply of "I don't know what's entailed". By the same token, I ask prospects what kind of marketing they are engaged in and they will say I have a guy who is doing SEO work for them. Again, when I ask specifically what their "SEO person" is doing, I get the reply, "I don't know"! The truth is - SEO is not just one thing. Twenty years ago SEO did mean on page Search Engine optimization, but today SEO involves hundreds of ranking factors and dozens of both on and off page elements that need to be optimized to maximize your results. In this episode of Workingt the Web to Win, we will cover a dozen factors that show the term SEO is vague at best at that we should be using a new term like Search Marketing or Content Marketing. So pull out your checklist and get ready to cross your T's and dot your i's as we pull back the curtain on the term SEO.
To read the accompanying article visit https://workingthewebtowin.blogspot.com/2019/02/heres-dozen-reasons-why-term-seo-aka.html