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Getting a Handle on Email Marketing in the 21st Century

  • Broadcast in Technology



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Email marketing is one of the oldest online marketing mediums used on the internet because it does not require high bandwidth. It is far more cost-effective than snail mail marketing. Email Marketing has evolved considerably since it uses began back in the 90’s. There is the problem with phishing attacks, anti-spam software that makes it easy to block email and there is now an anti-spam law in effect. Regardless of these challenges, email marketing is still thriving in the 21st century. There are many reasons why you should use email marketing and in this episode of Working the Web to Win, we will explore them. We will look at why email marketing is doing well, how to properly use email marketing to connect with prospects and customers and how to convert your prospects and existing clients into new and repeat customers. So get ready to get the mail out without licking a single stamp as we delve into the world of email marketing in the 21st century.

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