If you ask about the cost of doing SEO work, most businesses will tell you that outsourcing your SEO work is costly and time-consuming. You don’t normally hear people say, “yeah, it’s easy to do, and I use these free tools.” Well, what if I told you Google provides a number of software tools to improve visitor experience, make your website convert better and raise your search engine ranking. Would you use them? In this episode of Working the Web to Win we will highlight and explore more than a dozen online software tools. Google provides these tools free for any would-be internet marketers. So, fire up another browser tab and get your mouse ready to click on some cool tools as we explore Google’s free SEO tools and apps to raise your ranking.