In 2012 when Carl proposed that we create an Internet radio show to improve website ranking and traffic, I told him I though it wasn’t a good idea. In fact, I was opposed to the effort altogether. Reluctantly, I went along and before we knew it, our fledgling Blog Talk Radio show went from zero to hero where in four months one of our shows had 30,000 downloads in a 10 days span. Since then our blog, which is what we use as the outline for each show, has grown to more than 1,380,000-page views and the radio show has expanded to simulcasting on YouTube and Facebook. Our episodes have been downloaded several hundred thousand times since the show's inception, and we have even been able to develop a formula for producing a cost-effective show for our clients. In this episode of Working the Web to Win, we will explore how we have turned our internet broascasting marketing efforts into a traffic and rank generating machine for fun and profi. So, tune into blog talk radio and turn on your podcast recorder as we lay out the path for internet broadcasting for fun and profit.