In today’s competitive business world, you need an edge to stay ahead of the competition. More importantly, you need to be able to give prospects a reason to choose you versus others in your industry. More often than not, the reason you choose a company or professional is their reputation. Trust becomes the determining factor. Think about it. Most people do their shopping with companies they trust. They buy products because those products have proven themselves to meet the consumers' standards of quality and performance. Sure, people will buy something just on price, but if that product doesn’t meet or exceed their expectations, they will never buy that product again. The same is true of professionals and the services provider industry as well. Trust trumps all other factors short of budgetary means. In this week’s Blog Talk Radio Show episode of Working the Web to Win, we will explore how addressing a business’s credibility or a professional reputation can make a significant difference in how easy they close business. We will look at eight often overlooked elements of their reputation that can sway a prospect towards or away from your product or services, without you even realizing it. So tune in and share this link with your friends so that they can learn the eight secrets to building a great online reputation.
More more details, read the article on our blog called Eight Marketing Secrets for Filling the Credibility Gap.