A couple of years ago I was asked by the Clay County Chamber to put together a panel of social media experts so that we could put on a Clay Chamber University program to help its members better understand and utilize social networking. The panel had five members who contributed Topics, questions and answer to be used during the program. A moderator would bring up the questions and each panelist would then elaborate with their perspective and answer. Members of the audience could also ask questions and receive answers directly from the panel. The program was a huge success and it prompted me to later write my hit article called; Social Media Tips, Tricks and Best Practices from the Pros. This article remains very popular and can be very useful for anyone trying to maximize their return on social media marketing. In this article, I will be expanding my coverage and focus to help non-profits maximize their return. So get ready to share these tips tricks and best practices with your favorite charity and non-profit organizations as we explore how non-profits can get the most out of social media marketing.