Ever asked yourself the question what does SEO actually mean? Does it mean the same thing it meant 5 or 10 years ago? These are questions we are asked regularly. The answers to these questions are rather straightforward, however. Understanding their depth and implications is a whole other matter. In fact, creating a marketing plan based on most of the definitions you hear alone will almost certainly guarantee failure. In this episode of Working the web, we are going to explain what the word SEO has come to really mean. We will explain it in depth and in layman’s terms so that business people can understand and use this knowledge to their benefits. So read on and get ready receive the secrets of SEO marketing as it's carried out in the 21st Century.