Social Networks are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to internet dominance. Today, any business that ignores social media does so at its own peril. Social networking and Social media have become integral to internet marketing, business and social communications. Most importantly, it has changed the dynamic of what advertisers can say, do and get away with. No longer can businesses get away with touting poor products as the latest and greatest. Businesses can’t continue to provide poor customer service and expect to keep it under wraps. Today social networks allow consumers to spread good or bad news at the speed of the internet. Businesses have to be proactive using social networks to stay ahead of the competition and any bad news that may escape into the social “network-sphere”. This show will cover the 15 most important reasons why every business needs to proactively be using social media to win the hearts and minds of the consuming public. So tune in and turn on to this weeks show and learn how to maximize your businesses social credibility.