Have you ever wonder why some businesses just take off and others just languish, not growing at all? What if you could focus all your marketing efforts towards the right area of town or region of the country? What if you knew how your best customers’ shop, where they live, how much they earn, what motivates them and why they buy your products? In essence, who is your ideal customer and why would they buy from you? In this episode, we will explore the importance of understanding your ideal customer profile. You will learn how to conduct research to gain insights into their demographic and psychographic nature. You will learn how to target them by setting up better SEO, ads and social post, etc. But most importantly, you will better understand the significance of testing, measuring and the picking the right marketing medium for your budget. So tune in and turn on to this weeks episode of Working The Web to Win and get ahead of your competition.