Everybody knows that the internet markeing is just one big popularity contest. He who has the most links and the best reviews wins, right? Well what happens when the competition doesn't play fair? How can unscrupulous competitors tarnish your online reputation and what can you do about it? In this episode we will show you some of the black hat techniques used by underhanded competitors. We will also talk about what recourse, if any, you have as a business owner. We will also talk about what you need to do in order to police your online reputation, as well as how you can fight back to keep your good name from being dragged through the mud.