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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Anyone engaged in content marketing today, needs to cross their T's and dot their I's if they want to be successful. This means much more than just proofing their content for spelling and grammar. It means making sure that all the odds and... more

Cybercrime has jumped off the big screen of Hollywood and onto the small screen of business computer users from coast to coast. Unlike the Hollywood blockbusters, in most cases the hero doesn't arrive in the nick of time to save... more

If you think George Orwell's novel ?1984? was farfetched, think again. Everything from Doublespeak to the Thought Police is alive and well in our every more wired world. Big Brother is being employed by everybody from the government to big... more

We speak to lots of Entrepreneurs and startup organizations and invariably many have the same miss conception about what successful companies do when starting a new venture. Many of these companies come to us with ideas that... more

Facebook gets caught filtering conservative blogs and news items from their timeline. Google is now caught skewing and filtering political search in an attempt to favor Hillary Clinton. When you Google something, you expect Google to... more

There seem to be apps for nearly everything these days. In 2015, there were over 1.6 million apps available for Android and over 1.5 million available for iPhone. Over 1000 apps are submitted every day to the Apple's App Store. In all... more

Google is gaga about artificial intelligence. So much so that their search engine is powered by it. More importantly, Google has been experimenting with AI to see if machines can make art. It all started when the world's most popular search... more

Digital publishing has changed the face of literature. Now anybody can become a published author at the click of a mouse. More importantly, eBooks are a Great Way to Promote You and Your Business. Writing and promoting eBooks... more

Our world is an ever widening set of connections, growing in complexity and diversity every day. With each new type of connection, comes the potential for hacking abuse. With each new type of counter surveillance comes the potential... more

If you are seeking employment in today's competitive marketing, you're looking for every edge you can get, to beat the competition. Social media can be that edge. When used in a systematic and focused way, social media can provide you... more