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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

YouTube has been the big dog in the online video world for over 10 years now. Viemo is still out there and has a loyal following however Facebook is making a big push to get market share while others are scrambling to get a piece of the... more

Online media from CNN to the UK's Telegraph have reported that there are more than 170 million fake Facebook accounts. In fact, if you do a search for Fake Facebook profiles you will find almost 5 million references come up from your... more

Most businesses treat their blog like a stepchild, when actually if can be their best marketing tool. Face it, once your website is created it more or less just lies there. It doesn't keep prospects and clients up to date on the things that make your... more

Ever wonder why all the media outlets ask you to follow them on Facebook? Are you curious about how useful Facebook is as a marketing tool? Are you wondering why you only have 115 fans after a full year's worth of work? What... more

Ever asked yourself the question what does SEO actually mean? Does it mean the same thing it meant 5 or 10 years ago? These are questions we are asked regularly. The answers to these questions are rather straightforward, however.... more

Anything that Google touches has significance to it. Even if it's just because they can spend an ungodly amount on anything they have an interest in. It's not only that - Google has a very futuristic long view of things. When they purchase... more

Let's be honest, blogging is work. It takes time to create worthwhile content for a blog. A good blogpost can easily take four hours, or more to create. The time required depends on variables including the length of the post and the research... more

You know, it never ceases to amaze me how often business people use oxymoronic statements as part of their marketing philosophy. We often accept this kind of language as normal speech. Take for example ?least effort... more

No TV series or motion picture has captured the imagination of the world like Star Trek. Yes, many love this program's biggest rival Star Wars, but it was Star Trek that launched our imagination straight into the future. With the launch of... more

Begun in 776 BC in honor of Zeus, the Olympics Games were a competition held every four years that tested an athlete's ability to run, jump and throw. While there were fewer events in the ancient games than there are today, one... more