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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

Have you ever wanted to know how you expand your reach, audience and customer base? Most of us who engage in word of mouth networking know that doing a presentation in front of your networking group is a great opportunity to... more

Several years ago, a friend asked me, ‘how do you know who to follow,? after I told him that I was engaged in social media development and marketing. The questions he asked was a good one because, at that time, most of what I... more

Over the last 7 years I have been writing and talking about the latest trend in online marketing and advertising. Many things have happened and changes are as constant as change itself. What doesn't seem to change is that the Fact... more

A couple of years ago I was asked by the Clay County Chamber to put together a panel of social media experts so that we could put on a Clay Chamber University program to help its members better understand and utilize social networking.... more

They say that the only sure thing in life is death and taxes. Well ‘m here to add a new one to this list, tax time scams! Every year starting around January the scam artist ratchet up their scam machines and start grilling the... more

Most people are aware that social media share, comments, and rating have the biggest impact on the reputation of products and services provides by businesses today. I also believe that most of us would agree that word of mouth is the most... more

Self-proclaimed expert bloggersand social media pundits all talk about the ideal length of a post. Whether it's a blog or a tweet, on Facebook or another social net, every so-called expert has an opinion on what the ideal length of a social... more

We are now more than a decade into the 21st century. Our world has evolved from one where the dominant communications medium was unidirectional, to one that is bidirectional. We have moved from a world that was market driven to... more

Google is the dominate player in the SEARCH arena! It controls 70 to 80 percent of all search that take place. But did you know that most of the search users don't use 90% of the capabilities of Google Search? What would it mean to you and... more

Shoot - Ready - Aim - That's the most common method, small businesses use when implementing their marketing. A common scenario goes something like this. An advertising sales rep will pitch them on some marketing, and if they like... more