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Working the Web to Win


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Working The Web To Win's BTR show is dedicated to helping businesses understand and maximize Internet marketing. We teach you everything you need to know about content and search marketing one bite at a time. We even throw in a smattering of fun and weird Internet happenings just to make it entertaining. Tune in each week and learn something new about Internet marketing, just one bite at a time.

On-Demand Episodes

As a marketing company, we have been warning about the dangers of cybercriminals since 2012. We believe that cybercrime is not only a threat to the trustworthiness of Internet ecommerce structure, but it is also a direct threat to... more

You may be asking yourself, what's so important about which browser I use. It's immensely important! The problem is that most internet users don't pay much attention to which browser they are using, they just use whatever browser... more

Many business owners often ask us if it makes sense to add an E-commerce store to their business instead of just a website. Our answer is "It depends on many things". You may ask what are those things. One of our clients, "Small... more

In the almost ten years that Working the Web to Win has been in existence, we have met with over a thousand prospects and over 300 clients. What amazes me is that many of both the prospect and clients make the same... more

In the history of business, no medium has evolved as fast as the Internet. When I created my first website in 1993, websites were only changed when your business changed. These changes usually had to do with adding employees, address or... more

With organic social media marketing venues like "Facebook and Twitter showing weaker results than in the past, we thought it would be a good idea to talk about some marketing venues that are producing tangible marketing returns on your... more

I have been directly engaged in word of mouth marketing (AKA Referral Marketing or Social Networking) for more than 35 years. I often hear a business owner say that they tried networking at Chamber of Commerce events and even... more

Recently I was asked, why have we kept doing our internet radio and Web TV show for so long. The answer is simple, it's a great way to showcase your expertise and at the same time, produce quality marketing elements that can be... more

Before the 2016 presidential election, the rules for using social media as a marketing platform were producing great results for many businesses. The marketing shenanigans that took place during the election exposed some of the... more

In America, we love our four legged friends almost as much as our children. Some people say that their pets are their children. I personally love dogs (and to some extent cats). Today, a dog or a cat, living in the 21st century has opportunities... more