So what is retargeting and just how does it work? Retargeting is a cookie based form of advertising that uses simple code to allow you to anonymously follow your audience online and get in front of them strategically. You know those people who came to your website and then left without doing anything? Retargeting keeps you from losing them completely and allows you to get in front of them again! This advertising strategy directs your message at people who have already expressed an interest in your brand, thus increasing the effectiveness of your ads.
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