http://www.blogtalkradio.com/wordchefWord Chef, Tea Silvestre interviews some of the top names in writing and online marketing...and learns what's at the heart of their "secret sauce." Pull up a seat and join the conversation!enCopyright Tea Silvestre (C/O Blogtalkradio)Fri, 14 Jun 2019 22:45:00 GMTWed, 16 Jan 2013 21:00:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/01bbc920-9f8d-4469-9019-dbebfdc766f1_square-logo_new.jpghttp://www.blogtalkradio.com/wordchefWord Chef, Tea Silvestre interviews some of the top names in writing and online marketing...and learns what's at the heart of their "secret sauce." Pull up a seat and join the conversation!feeds@blogtalkradio.comBlogTalkRadio.commarketing,branding,social media,online marketing,small business,social media marketing,book marketing,small business success,3rd party giveaways,andrew davisTea SilvestrenoWord Chef, Tea Silvestre interviews some of the top names in writing and online marketing...and learns what's at the heart of their "secret sauce." Pull up a seepisodichttp://www.blogtalkradio.com/wordchef/2013/01/16/the-art-of-growth-an-interview-with-author-tara-gentileEntrepreneurhttp://www.blogtalkradio.com/wordchef/2013/01/16/the-art-of-growth-an-interview-with-author-tara-gentile/#commentshttp://www.blogtalkradio.com/wordchef/2013/01/16/the-art-of-growth-an-interview-with-author-tara-gentileWed, 16 Jan 2013 21:00:00 GMTThe Art of Growth: An Interview with author, Tara GentileWhat is does it mean to grow your business in the New Economy? Join me for a conversation with Tara Gentile, the author of The Art of Earning and now The Art of Growth. Her latest book teaches both the philosophy of business growth in the new age of business and concrete strategies you can implement in your business today.  00:42:00Tea Silvestrenosmall business,growth,Tara Gentile,micro business,scaling upWhat is does it mean to grow your business in the New Economy? Join me for a conversation with Tara Gentile, the author of The Art of Earning and now The Art ofhttp://www.blogtalkradio.com/wordchef/2012/12/18/brandscaping-an-interview-with-andrew-davisMarketinghttp://www.blogtalkradio.com/wordchef/2012/12/18/brandscaping-an-interview-with-andrew-davis/#commentshttp://www.blogtalkradio.com/wordchef/2012/12/18/brandscaping-an-interview-with-andrew-davisTue, 18 Dec 2012 18:30:00 GMTBrandscaping: An Interview with Andrew Davis For highlights, see http://thewordchef.com/2012/12/brandscaping-interview-andrew-davis/ How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts? Or, a London taxi-cab dispatcher turn her online video tutorials into a $100 million brand? Why are companies like Converse acting like Renaissance-era art patrons? How does a software company team up with a book publisher to sell more software (and more books)? These are the questions that Andrew Davis answers in his latest book, "Brandscaping: Unleashing the Power of Partnerships." Listen in as I interview him about some of the concepts in his book and how we can apply them as solopreneurs to our small businesses. 00:32:00Tea SilvestrenoAndrew Davis,Brandscaping,Partnerships,Marketing,BrandingFor highlights, see http://thewordchef.com/2012/12/brandscaping-interview-andrew-davis/ How does a budding clothing manufacturer partner with a young and talehttp://www.blogtalkradio.com/wordchef/2012/12/07/social-media-is-bullshitan-interview-with-brandon-mendelsonMarketinghttp://www.blogtalkradio.com/wordchef/2012/12/07/social-media-is-bullshitan-interview-with-brandon-mendelson/#commentshttp://www.blogtalkradio.com/wordchef/2012/12/07/social-media-is-bullshitan-interview-with-brandon-mendelsonFri, 07 Dec 2012 22:00:00 GMTSocial Media is Bullshit:An Interview with Brandon Mendelson Is social media marketing really the silver bullet so many marketing experts say it is? Or is it bullshit? And if it IS BS, then what's a small business supposed to do? Tea Silvestre, aka the Word Chef, interviews Brandon Mendelson, the author of the book "Social Media is Bullshit," and gets answers. Listen in and learn what works, what doesn't and how to tell the difference. B.J. (Brandon) Mendelson has contributed to The Huffington Post, CNN, MTV’s O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, and other national outlets. Learn more about him and his book at BJMendelson.com NOTE: the interview cuts off at the 45 min mark, but you really didn't miss anything other than me thanking Brandon for his time. I'll have a full synopsis of our chat plus a book review up at theWordChef.com in less than a week. 00:46:00Tea Silvestrenosocial media,BJ Mendelson,Brandon Mendelson,social media marketing,marketing onlineIs social media marketing really the silver bullet so many marketing experts say it is? Or is it bullshit? And if it IS BS, then what's a small business supposhttp://www.blogtalkradio.com/wordchef/2012/07/18/pinfluence-an-interview-with-the-author-beth-haydenMarketinghttp://www.blogtalkradio.com/wordchef/2012/07/18/pinfluence-an-interview-with-the-author-beth-hayden/#commentshttp://www.blogtalkradio.com/wordchef/2012/07/18/pinfluence-an-interview-with-the-author-beth-haydenWed, 18 Jul 2012 15:30:00 GMTPinfluence: An Interview with the author, Beth Hayden Beth Hayden, the author of "Pinfluence: The Complete Guide to Marketing Your Business with Pinterest" joined me for a conversation about how one guest post at Copyblogger led to a whirlwind book deal with Wiley & Sons publishers, and what's happening in the world of Pinterest. Come listen in and learn how to use Pinterest to market your small business. Beth shares her insights and tips and we get to hear about what's coming soon to the world of Pinterest. Learn more about the author and her book at http://www.bethhayden.com 00:30:00Tea SilvestrenoPinterest,Beth Hayden,Pinfluence,social media,online marketingBeth Hayden, the author of "Pinfluence: The Complete Guide to Marketing Your Business with Pinterest" joined me for a conversation about how one guest post athttp://www.blogtalkradio.com/wordchef/2012/07/05/the-pumpkin-plan-an-interview-with-mike-michalowiczEntrepreneurhttp://www.blogtalkradio.com/wordchef/2012/07/05/the-pumpkin-plan-an-interview-with-mike-michalowicz/#commentshttp://www.blogtalkradio.com/wordchef/2012/07/05/the-pumpkin-plan-an-interview-with-mike-michalowiczThu, 05 Jul 2012 18:30:00 GMTThe Pumpkin Plan: An Interview with Mike Michalowicz "The Pumpkin Plan: A Simple Strategy To Grow A Remarkable Business In Any Field" is Mike's second book (his first: "The Toilet Paper Entrepreneur" was a huge hit with the small biz crowd). This interview sheds light on why Mike decided he needed to write this book and what the small biz owner needs to focus on if they want to stop working themselves to death and really, truly LIVE. (Spoiler alert: Niches + Ideal Customers) Mike shares one of his favorite stories from the book, plus how to figure out WHERE to put your focus. The Pumpkin Plan releases today. (This interview was prerecorded). 00:27:00Tea Silvestrenosmall business,Mike Michalowicz,Pumpkin Plan,Niche,Marketing"The Pumpkin Plan: A Simple Strategy To Grow A Remarkable Business In Any Field" is Mike's second book (his first: "The Toilet Paper Entrepreneur" was a huge hhttp://www.blogtalkradio.com/wordchef/2012/05/03/return-on-influence-an-interview-with-mark-schaeferMarketinghttp://www.blogtalkradio.com/wordchef/2012/05/03/return-on-influence-an-interview-with-mark-schaefer/#commentshttp://www.blogtalkradio.com/wordchef/2012/05/03/return-on-influence-an-interview-with-mark-schaeferThu, 03 May 2012 22:30:00 GMTReturn On Influence: An Interview with Mark SchaeferReturn on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. Mark W. Schaefer shows us how to use the latest breakthroughs in social networking and influence marketing to achieve our goals. Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself. Mark W. Schaefer, the author of The Tao of Twitter (2011) and Return On Influence (2012), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the AdAge Top 100 marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University. He was named by Forbes magazine as one of the top 50 social media "Power Influencers." 00:31:00Tea SilvestrenoKlout,Mark W Schaefer,social media marketing,Return on Influence,social networkingReturn on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebritieshttp://www.blogtalkradio.com/wordchef/2012/04/27/book-marketing-for-the-self-published-authorMarketinghttp://www.blogtalkradio.com/wordchef/2012/04/27/book-marketing-for-the-self-published-author/#commentshttp://www.blogtalkradio.com/wordchef/2012/04/27/book-marketing-for-the-self-published-authorFri, 27 Apr 2012 15:00:00 GMTBook Marketing for the Self-Published Author   Ever heard of the Author Marketing Club? Join us for a fun interview with Jim F. Kukral, its founder. We'll be discussing the ins-and-outs of what a free membership in the AMC can do for you and your book. Jim is the CEO of a book marketing agency called Digital Book Launch and writes books that inspire and educate people and businesses to change their lives and succeed using the power of the Internet.  00:31:00Tea Silvestrenobook marketing,Jim F Kukral,Author Marketing Club,digital books,self-publishingEver heard of the Author Marketing Club? Join us for a fun interview with Jim F. Kukral, its founder. We'll be discussing the ins-and-outs of what a free mehttp://www.blogtalkradio.com/wordchef/2012/04/03/uprising-an-interview-with-scott-goodsonMarketinghttp://www.blogtalkradio.com/wordchef/2012/04/03/uprising-an-interview-with-scott-goodson/#commentshttp://www.blogtalkradio.com/wordchef/2012/04/03/uprising-an-interview-with-scott-goodsonTue, 03 Apr 2012 22:30:00 GMTUprising: An interview with Scott GoodsonJoin us for an interview with the author of UPRISING. How To Build A Brand And Change The World By Sparking Cultural Movements. Learn what Movement Marketing is and how you can use it to build a loyal following and propel your business, brand or idea across the globe.   “ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. Whether you’re one person with an idea or a global brand, Scott can show you the way to enchant, evangelize and enroll followers. ” GUY KAWASAKI, AUTHOR OF ENCHANTMENT AND FORMER CHIEF EVANGELIST OF APPLE 00:31:00Tea SilvestrenoMovement Marketing,Scott Goodson,Uprising,branding,Tea SilvestreJoin us for an interview with the author of UPRISING. How To Build A Brand And Change The World By Sparking Cultural Movements. Learn what Movement Marketing ihttp://www.blogtalkradio.com/wordchef/2012/03/20/the-power-of-unpopular-an-interview-with-erika-napoletanoMarketinghttp://www.blogtalkradio.com/wordchef/2012/03/20/the-power-of-unpopular-an-interview-with-erika-napoletano/#commentshttp://www.blogtalkradio.com/wordchef/2012/03/20/the-power-of-unpopular-an-interview-with-erika-napoletanoTue, 20 Mar 2012 20:00:00 GMTThe Power of Unpopular: An interview with Erika NapoletanoIt’s time to rethink unpopular. It's not about wearing uncool sneakers or getting picked last for kickball — it’s about equipping your business with the tools required to honor your audience and build a brand designed to endure any economy. Join us for an interview with Erika Napoletano, the author of the new book, "The Power of Unpopular: A Guide to Building your Brand for the Audience Who will Love You (and why no one else matters)." Erika's book explores the five components of every unpopular brand, including the difference between “unpopular” and “unlikeable” (and why they’re very different qualities). She also shares case studies — about wildly successful, privately-owned companies built by entrepreneurs — just like you – including exact details on what they did to get from where they started to where they are today. 00:43:00Tea SilvestrenoErika Napoletano,Unpopular,Branding,small business success,authorIt’s time to rethink unpopular. It's not about wearing uncool sneakers or getting picked last for kickball — it’s about equipping your business with the tools rhttp://www.blogtalkradio.com/wordchef/2012/03/01/marketing-like-a-rockstar-interview-with-nicole-fendeMarketinghttp://www.blogtalkradio.com/wordchef/2012/03/01/marketing-like-a-rockstar-interview-with-nicole-fende/#commentshttp://www.blogtalkradio.com/wordchef/2012/03/01/marketing-like-a-rockstar-interview-with-nicole-fendeThu, 01 Mar 2012 21:00:00 GMTMarketing like a Rockstar: Interview with Nicole Fende Nicole Fende is The Numbers Whisperer™ and the author of "Be a Finance Rockstar." Her mission is to free small business owners from the fear of finance and humor is her weapon of choice. As President of Small Business Finance Forum Nicole draws on her worldwide experience in companies large and small to help businesspeople overcome their fear while making finance fun. AND she's going to give us the 4-1-1 on her marketing strategy and how all the moving parts came together. 00:31:00Tea SilvestrenoNicole Fende,Numbers Whisperer,Finance Rockstar,book marketing,book launchNicole Fende is The Numbers Whisperer™ and the author of "Be a Finance Rockstar." Her mission is to free small business owners from the fear of finance and huhttp://www.blogtalkradio.com/wordchef/2012/01/25/ruzuku-leveraging-3rd-party-giveaways-to-market-a-productMarketinghttp://www.blogtalkradio.com/wordchef/2012/01/25/ruzuku-leveraging-3rd-party-giveaways-to-market-a-product/#commentshttp://www.blogtalkradio.com/wordchef/2012/01/25/ruzuku-leveraging-3rd-party-giveaways-to-market-a-productWed, 25 Jan 2012 19:00:00 GMTRuzuku: Leveraging 3rd Party Giveaways to Market a Product   Late in 2011, start-up Ruzuku.com leveraged the popularity of the Copyblogger's "Teaching Sells" program as a giveaway to promote their own product: a new platform designed to facilitate the delivery of online classes.    Over the course of just a few weeks, Ruzuku garnered many new leads from their online efforts and created some new revenue. Was it worth it?   Join us for a conversation with co-founders, Abe Crystal and Rick Cecil as we take an inside look at the campaign's implementation and find out how you can learn from their challenges and successes.   About Ruzuku: Ruzuku makes it ridiculously easy for bloggers, authors, coaches, speakers, and other passionate experts to create engaging online courses and learning communities.00:32:00Tea SilvestrenoRuzuku,online marketing,online classes,3rd party giveaways,case studyLate in 2011, start-up Ruzuku.com leveraged the popularity of the Copyblogger's "Teaching Sells" program as a giveaway to promote their own product: a new phttp://www.blogtalkradio.com/wordchef/2012/01/12/brand-turnaround-an-interview-with-the-author-karen-postMarketinghttp://www.blogtalkradio.com/wordchef/2012/01/12/brand-turnaround-an-interview-with-the-author-karen-post/#commentshttp://www.blogtalkradio.com/wordchef/2012/01/12/brand-turnaround-an-interview-with-the-author-karen-postThu, 12 Jan 2012 21:00:00 GMTBrand Turnaround: An Interview with the author, Karen Post Join us for a lively interview with Karen Post, aka the Branding Diva and author of Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference. This is Karen's second book. Her first was "Brain Tattoos: Creating Unique Brands that Stick in Your Customers' Minds" (2004). Karen is president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands. 00:29:00Tea SilvestrenoKaren Post,Branding Diva,Brand Turnaround,Branding,MarketingJoin us for a lively interview with Karen Post, aka the Branding Diva and author of Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Chanhttp://www.blogtalkradio.com/wordchef/2012/01/04/engagement-from-scratch-an-interview-with-danny-inyMarketinghttp://www.blogtalkradio.com/wordchef/2012/01/04/engagement-from-scratch-an-interview-with-danny-iny/#commentshttp://www.blogtalkradio.com/wordchef/2012/01/04/engagement-from-scratch-an-interview-with-danny-inyWed, 04 Jan 2012 21:30:00 GMTEngagement from Scratch: An Interview with Danny Iny Danny Iny, co-founder of Firepole Marketing, has put together a fabulous new book called "Engagement from Scratch: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!" Contributors to his book include folks like Brian Clark of Copyblogger; Anita Campbell of BizSugar; Guy Kawasaki and a whole slew of other greats. If you're trying to build up a new online business, this book is for you. Come hear how Danny pulled it all together. 00:32:00Tea SilvestrenoDanny Iny,Firepole Marketing,Engagement,Online marketing,social media marketingDanny Iny, co-founder of Firepole Marketing, has put together a fabulous new book called "Engagement from Scratch: How Super-Community Builders Create a Loyalhttp://www.blogtalkradio.com/wordchef/2011/12/20/roger-dooley-and-neuromarketingMarketinghttp://www.blogtalkradio.com/wordchef/2011/12/20/roger-dooley-and-neuromarketing/#commentshttp://www.blogtalkradio.com/wordchef/2011/12/20/roger-dooley-and-neuromarketingTue, 20 Dec 2011 22:30:00 GMTRoger Dooley and Neuromarketing An interview with author Roger Dooley about his new book, Brainfluence: 100 Ways to Persuade and Conveince Consumers with Neuromarketing.  The book gives marketers actionable techniques to build a brand, win new customers, and close more sales – it’s a mix of the all-time best ideas plus new material. Even though every one of the hundred techniques is based on serious brain research, each concept is presented in a manner that is totally practical and free from scientific jargon. Come listen as Roger shares one or two of those tips with us! 00:31:00Tea Silvestrenoneuromarketing,brainfluence,Roger Dooley,marketing,brain scienceAn interview with author Roger Dooley about his new book, Brainfluence: 100 Ways to Persuade and Conveince Consumers with Neuromarketing.  The book gives markhttp://www.blogtalkradio.com/wordchef/2011/11/29/the-solopreneur-life-an-interview-with-larry-kelttoBusinesshttp://www.blogtalkradio.com/wordchef/2011/11/29/the-solopreneur-life-an-interview-with-larry-keltto/#commentshttp://www.blogtalkradio.com/wordchef/2011/11/29/the-solopreneur-life-an-interview-with-larry-kelttoTue, 29 Nov 2011 18:30:00 GMTThe Solopreneur Life: An Interview with Larry Keltto   For aspiring and new solopreneurs, nothing is more valuable than the truth. Unfortunately, it can be very difficult to find honest information about how to make it as a solopreneur. There’s no shortage of costly systems, e-books, and courses that make big promises but don’t deliver. The new book “The Solopreneur Life: 42 Solo-Business Owners Speak the Truth on Dreaming Big, Failing Forward, and Calling Your Own Shots” takes a different approach. It tells the truth. Join us for a chat with Larry Keltto, editor and publisher of “The Solopreneur Life.” We'll discuss some of the top things you should know as solopreneur. 00:30:00Tea Silvestrenosolopreneur,start small business,Larry Keltto,small business success,small business lessonsFor aspiring and new solopreneurs, nothing is more valuable than the truth. Unfortunately, it can be very difficult to find honest information about how tohttp://www.blogtalkradio.com/wordchef/2011/11/10/visual-marketing-an-interview-with-the-authorsMarketinghttp://www.blogtalkradio.com/wordchef/2011/11/10/visual-marketing-an-interview-with-the-authors/#commentshttp://www.blogtalkradio.com/wordchef/2011/11/10/visual-marketing-an-interview-with-the-authorsThu, 10 Nov 2011 19:30:00 GMTVisual Marketing: An interview with the authors Join us for an inside look at the new book "Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design" - with the authors Anita Campbell and David Langton. Anita Campbell is CEO and Editor-in-Chief of the award-winning Small Business Trends -- an online community reaching over 3 Million small business owners annually. She's also the owner of BizSugar.com, the popular small business social media site, and a majority owner of the international group blogging site Bloggertone.com.  Anita hosts a weekly Internet radio podcast show featuring interviews with small business owners, entrepreneurs and stakeholders important to the small business market. David Langton, a visual communication designer, is co-founder with Norman Cherubino of Langton Cherubino Group whose work is featured in Designing for the Greater Good (HarperCollins). David has more than 20 years experience providing conceptual direction for Fortune 500 companies and serves as a consultant to leaders and marketing executives of small and medium businesses. Langton Cherubino Group created the award-winning national wellness program for Pfizer, the largest drug company in the world; online videos for Unilever; segmented marketing kits for the Ernst + Young; and a new logo and branding system for Greater New York Hospital Association. 00:30:00Tea SilvestrenoAnita Campbell,David Langton,Visual Marketing,small business,web marketingJoin us for an inside look at the new book "Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design" - with the authors Anita Cahttp://www.blogtalkradio.com/wordchef/2011/10/12/mari-smith--relationship-marketingMarketinghttp://www.blogtalkradio.com/wordchef/2011/10/12/mari-smith--relationship-marketing/#commentshttp://www.blogtalkradio.com/wordchef/2011/10/12/mari-smith--relationship-marketingWed, 12 Oct 2011 20:00:00 GMTMari Smith - Relationship Marketing People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Mari's new book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web helps businesspeople and marketers master this crucial new skill set. Join us for a conversation with social marketing expert Mari Smith as she touches on some of the highlights from her new book. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book may be for you. 00:31:00Tea SilvestrenoMari Smith,Relationship Marketing,Social Media,Social Marketing,Social WebPeople have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online sociahttp://www.blogtalkradio.com/wordchef/2011/07/29/colleen-wainwright-invites-the-world-to-her-50th-b-dayMarketinghttp://www.blogtalkradio.com/wordchef/2011/07/29/colleen-wainwright-invites-the-world-to-her-50th-b-day/#commentshttp://www.blogtalkradio.com/wordchef/2011/07/29/colleen-wainwright-invites-the-world-to-her-50th-b-dayFri, 29 Jul 2011 18:30:00 GMTColleen Wainwright Invites the World to Her 50th B-Day This September, famed blogger Colleen Wainwright (aka The Communicatrix) turns 50 and has decided to do something big with her day...for OTHERS. She's set a big, hairy, audacious goal of raising $50,000 for a nonprofit called WriteGirl (based out of Los Angeles). Listen in as she tells us how she put all the various pieces of this fabulous online project together. You might get some ideas on how to do something similar to promote your own cause or event. Colleen Wainwright is a writer-speaker-layabout who started calling herself “the communicatrix” when she hit three hyphens. She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade® and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction and the rest of it horsing around on the Internet. Learn more on her website: www.communicatrix.com/ Or here: http://www.indiegogo.com/50-for-50/ 00:32:00Tea SilvestrenoColleen Wainwright,WriteGirl,IndieGoGo,social media,fundraisingThis September, famed blogger Colleen Wainwright (aka The Communicatrix) turns 50 and has decided to do something big with her day...for OTHERS. She's set a bi