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Brandscaping: An Interview with Andrew Davis

  • Broadcast in Marketing
Tea Silvestre

Tea Silvestre

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For highlights, see http://thewordchef.com/2012/12/brandscaping-interview-andrew-davis/

How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts? Or, a London taxi-cab dispatcher turn her online video tutorials into a $100 million brand? Why are companies like Converse acting like Renaissance-era art patrons? How does a software company team up with a book publisher to sell more software (and more books)?

These are the questions that Andrew Davis answers in his latest book, "Brandscaping: Unleashing the Power of Partnerships."

Listen in as I interview him about some of the concepts in his book and how we can apply them as solopreneurs to our small businesses.

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