For highlights, see http://thewordchef.com/2012/12/brandscaping-interview-andrew-davis/
How does a budding clothing manufacturer partner with a young and talented YouTube director to sell more sweatshirts? Or, a London taxi-cab dispatcher turn her online video tutorials into a $100 million brand? Why are companies like Converse acting like Renaissance-era art patrons? How does a software company team up with a book publisher to sell more software (and more books)?
These are the questions that Andrew Davis answers in his latest book, "Brandscaping: Unleashing the Power of Partnerships."
Listen in as I interview him about some of the concepts in his book and how we can apply them as solopreneurs to our small businesses.